A New Wave of Advertising TechnoBlight hits the Streets
The New York Times recently (August 27, 2007) reported that business is stepping up for personal car-wrapped advertising...... This advertising gimmick has been around for a few years, but with stipends reaching $800 a month, individuals are now more interested in making their personal vehicles into mobile 3-D billboards....... On a parallel track are mobile advertising trucks seen recently in a number of American metro areas. These purpose-built vehicles resembling panel trucks can display up to 200 scrolling illuminated billboards on each of the three truck body sides -- a total of 60 moving illuminated billboard faces per vehicle, especially noticable after dark. We anticipate the LED digital billboard technology to soon be active in this as well, unless public officials wake up to the inherent ability of this moving blight to overly distract and imperil motorists and pedestrians.
